Harley-Davidson has unveiled a new print campaign in the June Issue of Vanity Fair, available nationwide starting today. The custom section salutes women riders who embody the Harley-Davidson spirit of authenticity and adventure, and encourages females who have not yet hit the road on two wheels to “experience life with no regrets.” The women featured in the section are health and wellness expert and NBC’s The Biggest Loser trainer Jillian Michaels; Grammy®-winning singer-songwriter Jewel; television and film actor Tricia Helfer; and Los Angeles rider/entrepreneur Deborah DiMiceli.
There’s also a fun, behind the scenes video of the photo shoot for you to check out:
“Harley-Davidson believes that many women who read Vanity Fair will relate to the strong, confident and independent attitude of women riders. The images in the section showcase Harley-Davidson’s tradition of life-changing freedom, adventure, and camaraderie on the open road, and underscore the Motor Company’s declaration of Women Riders Month and its initiative to encourage 100,000 women to learn to ride.” - Leslie Prevish, women’s outreach manager for Harley-Davidson.