Saturday, March 14, 2009

Allstate Teams Up with Dave Perewitz


FOR IMMEDIATE RELEASE
Contact: Kate Hollcraft
(847) 402-560

Allstate Teams Up with Dave Perewitz to Help Increase Motorcycle Awareness and Safety
Perewitz-designed bike worth $50,000 will be given away

NORTHBROOK, Ill. (March 16, 2009) -- Allstate announced it is partnering with Dave Perewitz, one of the top bike builders in the country and an icon in the motorcycle industry, for its 2009 Mobile Garage Tour. Perewitz will hit the kickstand and join Allstate at select motorcycle rallies throughout 2009 to talk bike with his fellow cyclists and discuss the best ways to help keep riders and their bikes protected.
In addition to the tour, Allstate will be giving away a $50,000 custom motorcycle built by Perewitz. Rally attendees will have the chance to check out and win a custom Perewitz-built bobber motorcycle designed specifically for the company’s 2009 tour. Participants can register for the “2009 Allstate Motorcycle Sweepstakes” at each tour stop, as well as online at http://www.allstatemobilegarage.com/. The sweepstakes will run through February 15, 2010.

“We’re thrilled that Dave Perewitz is joining us on the road to help rev up the conversation about motorcycle safety,” said Julie Parsons, vice president of Allstate’s consumer household unit. “And we’re excited to be able to give away this cool bike he’s designed.”

Perewitz has built an illustrious thirty-year career in riding, building and customizing motorcycles. In 2006, he was named the winner of the Discovery Channel’s Biker Build-off, and his company, Perewitz Cycle Fabrications, has built choppers for numerous celebrities, including Hulk Hogan and Aerosmith’s Brad Whitford.

Before select rallies throughout the country, Allstate will donate Motorcycle Safety Foundation training videos and materials to local drivers education classes and other organizations to help prevent all-too-common situations in motorcycling – accidents at intersections. With the influx of motorcycles in and around these communities, safe riding and driving is of paramount importance. Additionally, Allstate will distribute safety tip cards for both riders and motorists to help them share the road safely.

In addition to talking about safety, visitors to Allstate’s Mobile Garage will be treated to an interactive experience with custom motorcycle building demonstrations, virtual biker build offs, plus a variety of VIP comforts like massage chairs, misting stations and the chance to speak with Perewitz or on-site Allstate agent about recommended motorcycle insurance features and benefits.

Allstate Mobile Garage Tour events include:

· Daytona Beach Bike Week – Daytona Beach, FL
· Laughlin River Run – Laughlin, NV
· Laconia Bike Week – Laconia, NH
· Allstate 400 at the Brickyard – Indianapolis, IN
· Sturgis Bike Week – Sturgis, SD
· Lone Star – Galveston, TX

“Whether you’re on two wheels or four wheels, safety on the road should always be a top priority for anyone hitting the streets,” Perewitz said. “Working with Allstate, it’s cool to see that the company is really committed to rider protection. They understand what bikers need for protecting their ride, themselves and their families.”

Allstate motorcycle insurance offers one of the most competitive policies in the industry with many product features, including: first accident waiver, guest passenger coverage, customization coverage and towing coverage at no additional charge.

If eligible, motorcycle owners can save up to 40 percent off of their premiums with multiple policy discounts, transfer discounts, a good rider discount, and by belonging to their favorite motorcycle organization. To find out more, or to locate the nearest agent, visit allstate.com or call 877-BIKE-303.

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate is reinventing protection and retirement to help individuals in approximately 17 million households protect what they have today and better prepare for tomorrow. Customers can access Allstate products and services such as auto insurance and homeowners insurance through approximately 14,700 exclusive Allstate agencies and financial representatives in the U.S. and Canada, or in select states at allstate.com and 1-800 Allstate®. Encompass® and Deerbrook® Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers. Customers can also access information about Allstate Financial Group products and services at myallstatefinancial.com.

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